3/27/2025
Grazia
U.S. Polo Assn. and the new bag collection that is a tribute to American casual elegance
GRAZIA.IT FOR U.S. Polo Assn. — March 27, 2025
The new bags from the brand's SS25 collection are a concentration of bright colors, sophisticated details, and authentic style.
Spring always brings with it a new energy, a strong desire for change and a great desire for lightness and freedom that inevitably also reflects our style choices.
The bags from the new U.S. Polo Assn. collection, with their fresh, bright colors that perfectly capture the essence of spring, meet these needs very well and are the ideal accessory to renew every look and face the arrival of the warm season with the right mood.
A perfect mix of aesthetics and functionality, the brand's new models are designed to be shown off at any time of day and are available in timeless colours, such as white, red and blue, and in more spring-like nuances, ranging from biscuit to white to light blue.
Alongside the great classics of US Polo Assn., which season after season have become a true icon, the brand's bag collection is enriched with new variations designed for the beach but also for upcoming special occasions. Together with the new urban bags that, despite their sporty soul, stand out for their sophisticated details.
Which models should you put on your wishlist to add a touch of personality to your summer looks?
US Polo Assn. Bags: New Collection Models
Among the great evergreens, which remain faithful to the brand's DNA but at the same time wink at the latest trends, there is Rogersville: a reversible shopping bag available for the new season in new exclusive prints, such as the green watercolour model with a horse print destined to become a true cult.
The list of the most iconic models of the US Polo Assn. also includes the Jones and Jones Chic bags proposed in new styles, materials, and colors: from the shoulder bag with chain strap to the shoulder bag with shiny metal details.
Sportier, the new Mansion confirms itself as a timeless icon. For the warm season, it returns to the brand's collection with 3 new versions, equipped with an interchangeable shoulder strap in imitation leather and another shoulder strap in jacquard-tied weebbing.
The two bags from the Urban line are perfect for dealing with the thousand commitments that crowd the daily agenda.
Melting, a soft and super roomy bag with logoed buckles that is the perfect ally to face the frenetic pace of the city. And Marple Light, very light and embellished with handcrafted stitching, which is made of a mix of jacquard fabric and imitation leather.
To see some of the top styles from the U.S. Polo Assn. SS25 collection, browse the gallery below.
The new bag collection from U.S. Polo Assn.