7/8/2025
Decorar
Tuesday, July 8, 2025, 9:11 pm
With an eye on high standards, Grupo Pasquini boosts men's retail with U.S. Polo Assn.
From a door-to-door salesman in the interior of São Paulo to a national leader in the multi-brand men's segment, the Pasquini Group, led by Raritom Pasquini, has built a trajectory marked by strategic vision, sustainable growth, and adaptability. Now, the group is taking a decisive step toward the international market with the arrival of US Polo Assn., an American brand present in over 190 countries and with global revenue of US$2.3 billion.
The partnership marks the official entry of the Pasquini Group into the international premium segment, integrating an ambitious plan that aims to triple revenue by 2029 and position the company among the largest players in fashion retail in Brazil.
The brand's official launch took place in early July at an exclusive event at the Rosewood Hotel in São Paulo, which brought together influencers, strategic partners, and guests of the founder. Operations in Brazil will be entirely managed by the Pasquini Group, which is leveraging its multichannel expertise—with its own stores, franchises, e-commerce, and multi-brand locations—to boost US Polo Assn.'s presence in the country.
”The arrival of US Polo Assn. is a strategic milestone for the group and for the national retail market. We will combine our reach and knowledge of the Brazilian consumer with the strength of a global brand, offering a complete, authentic, and accessible experience,” emphasizes Raritom Pasquini.
Promising scenario for men's fashion
The Pasquini Group's move comes at a highly favorable time for the sector. According to international estimates, the global menswear market is expected to reach US$924.52 billion by 2031, with an average annual growth rate of 6.89% between 2024 and 2031. This growth is driven by changes in consumer behavior, the appreciation of masculine aesthetics, and the significant growth of the luxury segment, which is already growing faster than the women's segment.
Social media, technology, digitalization, and sustainability have also redefined the sector, creating space for brands that combine purpose, innovation, and perceived value—exactly what the Pasquini Group strives for in its operations.
Solid structure, efficient operation
With over 30 years of history, the Pasquini Group maintains a vertically integrated and efficient structure. Since moving its headquarters to Santa Catarina in 2019 and opening its own 16,000 m² factory, the company has expanded its production capacity, improved quality, and achieved improved commercial performance—a result reflected in a tripling of revenue in just a few years.
Currently, the group operates in an integrated manner, with a presence in over 4,000 multi-brand stores throughout Brazil. Its portfolio includes established brands such as Acostamento, ACT, and Inblanche, targeting a consumer who values style, authenticity, and quality.
With the incorporation of U.S. Polo Assn., the Pasquini Group strengthens its position as a hub for democratic brands with high added value, expanding its operations into the premium segment and offering Brazilian consumers a global experience with a local identity.
Modern management, diversity, innovation, and operational excellence continue to be the pillars that support the Pasquini Group's continued growth — now with even greater reach and ambition.