7/9/2025
Revista Economia
July 9, 2025
The Pasquini Group is betting on the premium segment and leading the arrival of the US Polo Association in Brazil, with an eye on a growing billion-dollar market
From a door-to-door salesman in the interior of São Paulo state to a national leader in the multi-brand men's segment, the Pasquini Group, led by Raritom Pasquini, has evolved into a strategic vision, consistent growth, and market adaptation. Now, the group is writing a new chapter in its history by officially bringing the American brand US Polo Assn. to Brazil, present in over 190 countries and with global revenues of US $2.3 billion.
The arrival of the brand represents more than a reinforcement to the portfolio: it symbolizes the definitive entry of the Pasquini Group into the international premium segment, as part of a robust plan that aims to triple revenue by 2029 , consolidating it as one of the major players in national fashion retail.
The official launch took place in early July at the Rosewood Hotel in São Paulo, at an exclusive event that brought together influencers, strategic partners, and guests of founder Raritom. The Brazilian operation will be 100% managed by the Pasquini Group, which is leveraging its multichannel expertise to leverage US Polo Assn.'s presence in the country, including company-owned stores, franchises, e-commerce, and multi-brand stores.
”The arrival of US Polo Assn. is a strategic achievement for the group and for Brazilian retail. We will combine our reach and market knowledge with the brand's global strength to offer a complete, authentic, and accessible experience to consumers,” says Raritom Pasquini.
A Rising Market
The Pasquini Group's move comes at a highly promising time for menswear. According to international projections, the global market is expected to reach US$924.52 billion by 2031, with an annual growth rate of 6.89% between 2024 and 2031. This growth is driven by changes in consumer behavior, a greater appreciation for male vanity, and accelerated growth in the men's luxury segment, which is already outpacing the women's segment.
Furthermore, factors such as digitalization, the influence of social media, the use of new technologies, and a focus on sustainability have been redefining the rules of the sector, opening up space for brands that combine purpose, innovation, and perceived value, exactly as the Pasquini Group does.
Solid Operation, Structured Growth
With over three decades of history, the Pasquini Group maintains a vertically integrated and highly efficient operation. Since the strategic relocation of its headquarters to Santa Catarina in 2019 and the installation of its own 16,000 m² factory, the company has expanded its production capacity, improved product quality, and boosted its commercial performance, tripling its revenue in just a few years.
Today, the group operates an integrated approach with over 4,000 multi-brand stores throughout Brazil. Its portfolio includes established brands such as Acostamento, ACT, and Inblanche, all aimed at a consumer who values style, quality, and authenticity.
With the entry of US Polo Assn., the group further strengthens its position as a hub for democratic brands with high added value, expanding its operations into the premium segment and offering Brazilian consumers a global experience with a local identity.
In addition to the strategic vision, modern, diverse management, operational efficiency, and a focus on innovation continue to be the company's trademarks.