U.S. Polo Assn. Opens Flagship in Brazil

More than 60 stores will open in Brazil in the next five years.

Fashion brand, U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in Brazil this month, in partnership with its Brazil Licensee, Alpar do Brasil.

The 1000-square-foot flagship store is located at Morumbi Mall, in São Paulo. Additional store openings are planned in Brazil for later this year and beyond, anticipating more than 60 stores across the country over the next five years. An e-commerce site is slated to launch this month as well.

The flagship store will house the latest men’s and women’s sportswear collection. Shoppers on the southern coast of Brazil will also experience the classic contemporary store design concept, with coordinated color collections and design touches that evoke the connection between the U.S. Polo Assn. brand and the sport of polo. Colorful polo shirts will be the center of attention and U.S. Polo Assn.’s classic red, white, and blue will be highlighted among other fall-inspired colors. The fall/winter 2022 collection will be showcased as well and is divided into three capsules focusing on important seasonal trends.

The store will be celebrating its official opening on April 28. The event will include product giveaways, polo players and influencers, with special guest appearances and more.

“We have been eager to expand our global brick-and-mortar strategy in Brazil,” says J. Michael Prince, President &CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries. “We are thrilled to partner with Alpar do Brasil, an outstanding leader in the retail industry in this country. We look forward to building and developing our partnership in the coming years with more stores and a strong digital presence.”